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Netflix is disputing reports that it’s seeing a drop in Season 2 viewership.
“Our Season 2 fall off is actually slightly improved this year relative to last year,” Co-CEO Ted Sarandos said on Thursday during the company’s second quarter earnings report.
Ever since Netflix started reporting its total engagement, the streamer has seen a steady increase in total hours watched. That remained true in the first half of this year, which saw a cumulative 97 billion hours in worldwide watch time. That’s a 2% increase compared to the first half of 2025 and a 3% increase compared to 2024.
Despite much reporting about the slump around Netflix’s second-season shows this years, TV accounted for most of that lift. Netflix’s TV viewership was up 4.5% while its movie viewership was down 3.1%. However, limited series accounted for a large amount of Netflix’s TV viewership during the first half of the year. Of the 10 most-watched series during the first half of the year, four of them were limited series.
It should be noted that Netflix is the only streamer that shares this much of its viewership data. While other streamers do release top 10 most watched lists, those lists are often released without numbers or metrics, meaning people curious about viewership data have to rely on third-party reporting companies like Nielsen.
More to come …
The post Netflix CEO: Our Season 2 Falloff This Year Is ‘Slightly Improved,’ Downplays Reports appeared first on TheWrap.